Ahead of the release of her next single ‘Better Decisions’, expected to fast-track her career, we sat down with Birmingham’s R&B sensation Pavit Sanghera, to find out more about her project.
Can you tell us about yourself as an artist? Where are you now, how you started, and what are your goals.
I’m an RnB/Indian fusion singer-songwriter based in Birmingham. At the moment, I just got done with my degree in songwriting and I’m focusing on writing more songs and releasing them consistently. I have been very inspired recently, which has led me to be very productive in terms of songwriting. I started out just singing in my school choirs and just for fun. One day my mom heard me sing and was a bit surprised at the fact that I actually sounded good. After the fact, we decided that I could pursue a career in music. We then decided that I would be going to India to get professionally trained in Indian classical. I have 2 different types of goals. I have short term goals and long term goals. Short term goals would be putting my whole heart into making music and making good content that I love for my audience. My long term goal would be to tour the world, selling out arena after arena. Having people connect to my songs and making a difference in people’s lives through my music. Being able to represent my culture in the best light and to help other Indians gain the confidence to follow their dreams and believe that they can make it in the western world without having to hide their culture.
Some of our readers might not be familiar with you yet, how would you describe your sound?
I would describe my sound to be the best of both worlds. Through my R&B/Indian fusion you’re getting the best parts of two totally different cultures, which is one way to look at it. Another way would be that I am not sticking to just the sad R&B/soul role. I also make bops which my song ‘Better Decisions’ (*out the 14th of August) is.
Who have been your biggest influences so far?
My biggest influence has to be Jessie J. I grew up listening to her and just being in awe of how talented she is and how important her message was. I’m would spend hours listening to her songs trying to replicate her sound and the power in her voice. Another one would be Demi Lovato. Again, I grew up with her songs and her powerful voice and still love her music. Recently my influences have been Artists like Kiana Ledé , SZA and Giveon. Just R&B artists that don’t seem to be as popular as they should be.
You recently released ‘You Run Away’. Can you tell us how that project came about?
My friend had recorded a song with this local record label and so through my friend he got in contact with me to ask if I would be up to perform at one of the gigs that they were going to be putting on. So I said yes. The gig was at The Square here in Birmingham and I sang one of my unreleased songs ‘You Ran Away’. I get a message a couple days later that he wanted to work on that song together and release it. That was the first time that kind of opportunity came my way so I again said yes. A couple of unexpected situations arose which led to us working on the song for 2 YEARS! Even though it took longer than expected the song came out better than I could have imagined.
2020 has been a hard year for everybody, but the music industry and arts in general took a heavy hit. How did you guys cope with that, musically speaking?
For my releases I had photoshoots, music video shoots all planned out which obviously fell through because of the current situation. I just started to gig again and was getting more and more comfortable in my performance so to have that halted just when I was progressing was hard. Also, PRS royalties were detailed in being distributed for previous live performances. Even just sitting down and writing a song started to be a task and motivation to do so was at an all time low. Even though these were setbacks a lot of good things came out of it eventually. I was connecting to myself more, getting to know me again which helped me with my songwriting too. I got to perform at my Universities End of Term Gig, after all that writers block I finally started to feel inspired again.
Do you consider important working together in a team, or do you prefer working alone?
I love both. Honestly, it depends on the project. If it’s a song that is very personal or just hard to share then I prefer to go solo but if I have someone that I want to collaborate on a song with then I’ll go ask that person if they want to as well. I enjoy working with others because that’s when I learn a lot more about songwriting, producing, marketing etc.
What are you looking for, in terms of promotion? What do you think could be helpful to promote your music around?
I feel like blogs, Spotify playlist placements, social media promotions and YouTube videos are very important because this is how the audience gets their music from nowadays. You can’t escape it. It’s the best way to reach a new target audience. Also, another big way to promote your music is reshares on Socials. The more your friends/fans share your music with their followers the chances are you will widen your range of listeners. Another way would be TikTok. This app is such a huge platform for musicians at the moment. One minute you could have 2 plays on your song and the next minute it goes viral. It’s crazy how everything can change in a moment.
What does playing live represent for you? a way to make yourself known or a way to express yourself?
For me, it’s a way to express myself. It’s a way for me to sing my songs in a different way or have some freedom with the song. However, it also can be a great way to network or create a resume of sorts. Meeting new people who like your sound and selling yourself to them to create a bigger fan base for you.
Finally, what are your plans for the future? (releases, gigs etc.)
I do have a few more songs on the way. Some being solo projects and some being collaborations with artists I love. So definitely look forward to those. It’s some of my best work so far.
Worth you time! Give ‘You Run Away a listen and pre-save ‘Better Decisions’ HERE