Growing up in Upland CA, Don Luxe grew up with a love of music and was always inspired by his father’s musical taste, then learning also to practice instruments. Growing up, he also diversified his musical taste, thus ending up experimenting and mixing different genres with each other. Since Don Luxe released his first EP in 2018, he then perfected his skills until he became a master of music production! He has just released his single titled “Charlie Brown”: a punk track that will make you want to jump and unleash!
YMX: Hey DON LUXE, thanks for talking to us. How have these gloomy times been treating you?
DON LUXE: It’s hasn’t been that bad. Focusing on music related projects like producing and music videos have kept me very distracted, despite missing shows.
YMX: How did you decide music was something you wanted to pursue? Are there any particular episodes that inspired you in doing so?
DON LUXE: I would be mixing songs during my lectures in college and decided I was wasting money being there if I’m always going to prefer working on music.
YMX: Here’s a fun game: name 3 artists, or bands, that inspire you and influence your work, and explain why:
DON LUXE: The Beatles, Radiohead, and Alt-J have all inspired me musically because they never made it about staying true to the elements of one genre. I don’t think that the goal is to try and do two genres and see what happens, but rather not restrain your own creativity because you want to stay true to just one style of music.
YMX: You recently released “Charlie Brown”. Can you tell us how that project came about?
DON LUXE: Our recent release is “Charlie Brown”, which we’ve been playing in the band for two years now. There’s not particular reason as to why we waited so long to release the song, but time has definitely matured it since our first time playing it. My favorite part of this project was listening to the mastered product with Gizmo, my band mate who’s played it with me since our first show.
YMX: How did the pandemic affect your personal music recording experience? Was it easy adjusting to working remotely?
DON LUXE: The biggest downside has been not playing as many shows as we used to, but I can’t say it’s taking too much time to adjust with the pandemic. Since March we’ve put our first two singles and an EP. We’ve dropped two singles with a music video since then and are over the hill on completing an album. This year has been spent doing the more “homework” related stuff for our music.
YMX: Professional livestreams seem to be really taking over these days. Is it something you would consider doing?
DON LUXE: I would love to do a livestream performance. I’ve yet to see one that’s as good as a live performance but I find it to be good for promotion and an opportunity to show the band can play the songs just as well live, which we’ve been working hard to do.
YMX: Since pandemic began, online music promotion has become crucial for an artist’s growth. How important is that for you, and are there any strategies you are willing to share with our readers?
DON LUXE: Ads and raffles have definitely boosted our follows on social media. I think what has helped us the most in building a crowd these past few months though is dropping songs with music videos. I feel like it’s only effective though if the music videos entertaining or at least very visually appealing. I feel like something crumby is just bad marketing.
YMX: Finally, what are your plans for the future?
DON LUXE: I have a collaborative single I’m currently working on and then the next thing will be to finish our album and get the live sound on point. I feel like it’s so disappointing when you hear a song you like and then the musician cant recreates it as well when you go to see them live.