Atmospheric Indie-Pop vibes at their best: “BIG NOW” it’s the new release by LOW GIRL.


I love when musicians take a position to support good causes like probably the most crucial one at the moment: climate change. It’s the case of today’s personal favourite discovery, the young and talented LOW GIRL. All the way from Hemel Hempstead, she’s absolutely one of those artists to watch if you’re on the hunt of new addictive music made of deep and yet catchy lyrics, colourful synths and energetic drum beats. ‘BIG NOW’ is the follow up to last year’s debut, the devastating ‘ICU’, which picked up support from BBC Introducing, BBC 6Music and Radio X. An impressive result that will make sense to you as soon as you’ll press the play button. This girl definitely knows how to create a good song and we can’t wait for her debut EP to be hypnotised one more time by her voice and melodies.


YMX: Hey LOW GIRL, how is it going? some of our readers might not be familiar with your project, how would describe yourself, in a few words? 

LOW GIRL: Socially awkward, alt-pop, cat people

YMX: Your current work is the result of a long journey; What first drew you to making music? 

LOW GIRL: For me personally it was just a method of self-expression in my lonely teenage years. The songs used to be more like diary entries, but working with the other boys has given me the confidence to flirt with a wider range of genres and sounds.

YMX: What would be your dream collaboration? 

LOW GIRL: It would be amazing to have a track produced by Rostam, we are collectively a big fan of his solo work as well as his production on Immunity by Clairo.

YMX: You recently released “BIG NOW”. Can you tell us how that project came about? 

LOW GIRL: So ironically Big Now was the newest song on the EP! It was written at the start of the pandemic, inspired by the every-man-for-himself mentality that seemed to surface. It was mainly worked on at home, with myself and Toby going back and forth on melodies and instrumentation. We then took it to our main man Faz at Damage Audio and took it to the next level!

YMX: What inspires your songwriting work? 

LOW GIRL:
As the songwriter, it often comes about when I’m feeling a really strong emotion. I find it hard to sit on uncomfortable feelings, so the only thing that actually alleviates that discomfort is writing. Usually, it’ll be late at night when my friends have gone offline and I’m left alone with my thoughts.

YMX: We are all missing live music at the moment. Once on the other side, which music venue would you choose for your first gig? 

LOW GIRL: It’s gotta be Bedford Esquires! That venue is like a second home to us at this point, so to be a part of the re-opening would be amazing.

YMX: What’s your band strategy in terms of music promotion? Direct-2-fans or via the “big dogs”? 

LOW GIRL: I think we take a very personal approach to things. The songs are often quite intimate and so it makes sense to try and connect to our listeners directly.

YMX: Finally, what are your plans for the future? (releases, gigs etc.) 

LOW GIRL:
Almost as soon as we finished this EP we started working on the next EP, there’s just so many songs to record! I’d love to get another EP out before the end of this year and then work towards a full album.